Billy Derby

Billy Derby
  1. Tell us who you are!

    I am a Senior Account Director at Brown Bag Marketing. Brown Bag is an independently owned marketing agency based in Atlanta, GA. At Brown Bag, I lead the account team that supports Zoetis Animal Healthcare.

  2. Tell us more about your career steps and other projects you were part of!

    Prior to my current tenure in marketing consulting, I served in a series of operational and strategic roles within Pfizer’s Enterprise Multi-Channel Marketing (eMCM) Department. Most recently, I was the eMCM Global Strategy lead, responsible for developing Pfizer’s Global MCM Go-to-Market Strategy. During my tenure at Pfizer, I also served as the Global MCM Lead for the Established Products Business Unit, as well as the US Specialty Care Business Unit Lead for the deployment of Pfizer’s Closed Loop Marketing CRM and SFA platforms.
    With more than 18 years working in biopharmaceuticals, I have experience in developing and executing brand strategies regionally and globally across a variety of therapeutic categories including; CNS, Neurology, Cardiology, Oncology, Respiratory, Women’s Health, Anti-Infectives, Pain, Radiology, Molecular Diagnostics, Informatics, Animal Health and Generics.

  3. What does “Social Capital” mean to you?

    The economy is comprised of businesses, which are made of groups of people. The future success of our nations, and populations, relies on how well we all work together productively. Social capital is the currency in which we all interact and collaborate, withdrawing and depositing it as we negotiate with others. Those that can master the art of identifying what others value and provide them with the opportunity to achieve those things, will be able to gain a benevolent influence amongst society. Ultimately, creating win/win scenarios, benefiting all.

  4. What makes you successful in life/current job?

    A combination of vision, empathy, and drive. I am able to establish a vision for all to aspire, the empathy to connect with others and inspire, and the drive to push everyone to achieve the ultimate goal.

  5. What is/has been your biggest achievement professionally and personally?

    Professionally: All of the people who I have managed and mentored have reached positions of authority and responsibility, some higher than my own role.
    Personally: After spending 3.5 years flying every other week to visit my children, I dropped everything and quit my job to move near my kids in Atlanta.

  6. What skills, experiences or incidences helped you to get you to where you are today? What hindered?

    Recognizing what I was innately passionate about was something to cultivate as a primary strength. Too often there is a major focus on improving weakness rather than really maximizing strengths.

  7. What are your aspirations as a 1World Mentor for the 1World Social Capital Program?

    I thoroughly enjoy teaching and motivating others. It makes me so happy when someone gains clarity on their goals, and is able to maximize their potential to reach them. The moment when their fear and skepticism converts to excitement and confidence is intoxicating to me.

  8. What can you offer your 1World Mentee?

    A good listener, who tries to understand each individual as a unique puzzle to solve. I believe in finding out the best path for each individual, not implementing one path for everyone. The best answers are not provided, but discovered by oneself.

  9. What does your ideal 1World Mentee look like?

    Open minded, very hungry to grow, willing to try.

  10. What are your aspirations for your 1World Mentee?

    To help them find a reason to jump out of bed every morning with energy and excitement.

  11. Do you believe there is a glass ceiling for young female professionals? If yes, how can we break it?

    As a man, I cannot empathize with this topic. I am very aware that the statistics do show this to be true, which is disconcerting. Regardless if it exists or not, using it as an excuse or crutch only limits ones’ potential for professional growth. Where prejudice exists, it is important for all to find mentors and sponsors within their organization and industry. Mentors provide useful guidance and sponsors offer essential job recommendations and opportunities, which are crucial for career advancement.