Daniela Westphal

Daniela Westphal
  1. Tell us who you are!

    A Kiwi professional a long way from home, living, working and loving life in USA (New Jersey during the week; New York all weekend, every weekend). Daughter, sister, auntie and godmother in a German/Dutch/New Zealand family with wanderlust that’s likely never to be satisfied and a passion for all things in pop culture and anything to do with creativity in makeup. Professional global marketer, working from Summer to Summer in the world of Global Suncare Marketing.

  2. Tell us more about your career steps and other projects you were part of!

    I’ve always stuck to marketing as that’s what I love, though spanned different industries, brands and countries. I started out in New Zealand working for an APAC entertainment company, called SkyCity. It was a steep learning curve as my first marketing role, though I loved the excitement of it all. I moved from there to a New Zealand tourism company. Given my passion for travel, it was right up my alley. I often think I would return to New Zealand tourism – the longer I’m away from home, the more I realise how amazing New Zealand is and the more I ‘sell’ it to anyone I come across!

    I then purposely wanted to do a stint in FMCG. In New Zealand, most of the marketing opportunities are in consumer good companies, and without experience, it’s difficult to get into and I wanted to have the option. I personally feel marketing skills are transferable, no matter what the industry, but felt it was a good time for me to be exposed to the industry and how they do things. I worked for a paper goods company – nothing more glamorous than paper towels, toilet paper and nappies. It was a great experience and did teach me a lot – and set me up for my next opportunity: Bayer.

    I’ve been with Bayer 9.5 years now. I started with them in New Zealand, and stayed there for 5 years, working on nearly every brand they had to offer there, over 3 different roles and with 3 different managers. I was then offered the opportunity to move to the Consumer Health headquarters in Basel, Switzerland and worked in the Dermatology Global Category Business Unit there for 3 years. Earlier this year, I moved again to the US, still part of the Derma GCBU, but working on another brand in a different role.

  3. What makes you successful in life/current job?

    Knowing that there is always a solution to every problem; when it’s not always obvious, it will only take time to figure it out.

  4. What is/has been your biggest achievement professionally and personally?

    Professionally, getting the role in global marketing, when you’re from little old New Zealand was a big highlight for me.
    Personally, finding happiness and contentment with life as it is, despite it not looking like what I thought it would.

  5. What skills, experiences or incidences helped you to get you to where you are today? What hindered?

    Communication, communication, and more communication. Being able to effectively communicate, in all mediums, and with all different cultures, is part art, part science, and can be easy to get wrong but is absolutely crucial. In marketing, even more so, and in global marketing it’s almost a mandatory; given that I’ve come a long way in the field, I know I can always get better, but think I’ve got a pretty good handle on it.
    I’ve learned that being organized, both in practice and in thought, also goes a long way in business, and in life.

  6. What are your aspirations as a 1World Mentor for the 1World Social Capital Program?

    I’m really looking forward to meeting and discussing everything and anything, with young, enthusiastic professionals who I can offer a different perspective to and hopefully provoke and challenge in a positive way.