Itziar Canamasas

Itziar Canamasas
  1. Tell us who you are!

    I am the mother of a 2,5 year old boy, from Barcelona, currently working on an expat assignment in the US, leading the global strategy team for two oncology products (Nexavar / Stivarga) at Bayer.

  2. Tell us more about your career steps and other projects you were part of!

    I joined Bayer 15 years ago as an International Management Trainee. This program allowed me first to work in Asia Pacific Business Management followed by a three year rotation in the US in Sales, Marketing, Finance and as an executive assistant to the US CEO.
    Afterwards I transitioned to the Bayer Oncology Team, launched Nexavar in its first indication and participated in the establishment of the global oncology commercial franchise around the world.
    Later on I moved on to Berlin to become the Head of Nexavar in the new established Regional Marketing Office, followed by a next step as European Oncology Head.
    In 2012 I returned to the US to launch Stivarga as a Global Commercial Lead and I am now responsible for both Stivarga and Nexavar globally.

  3. What does “Social Capital” mean to you?

    It means the power that relationships can have on one’s career developments.

  4. What makes you successful in your business/current job?

    Empowering my team, continuous learning, setting up a vision for the brands and executing that vision.
    Having the right balance between science and business acumen gives me an edge, especially in Oncology

  5. What is/has been your biggest achievement professionally and privately?

    Professionally, coming to a team at a time when things were not going well, taking the time to step back, learn, redefine the vision and goals and then executing on those, ultimately achieving a turn-around for the brand.
    Personally, being the best possible mum for my son Teo, and having a happy marriage after 14 years. I have the most supportive husband in the world!

  6. What skills, experiences or incidences helped you to get you to where you are today? What helped? What hindered?

    It helped that my parents gave me a very broad educational basis, especially the understanding that it is not all about my university education, but also about the arts, music and being creative. Of course, having a logical approach and common sense helps me on a daily basis.
    More important though, I have a “can do” attitude. Seeing the glass half full not half empty makes everything a lot easier. This has been a vital part of my up-bringing too.
    A big challenge was to realize that I needed to pay more attention to myself, my body and finding the right balance to continue to be successful at work.

  7. What are your aspirations as a 1World Mentor for the 1World Social Capital Program?

    I hope to be able to be the sounding board to a Mentee who will have a lot of questions and ideas. I also hope to be able to share my experiences with my Mentee and learn from the Mentee to continue my journey to become a better person, Mentor and a better manager.

  8. What can you offer your 1World Mentee?

    Working at Bayer, I can give many insights on how the organization works and what Bayer looks for in employees. I can offer my help to navigate you through application processes, finding the right job opportunities and getting you in touch with other people that might help develop further.

  9. What does your ideal 1World Mentee look like?

    Someone open to feedback, proactive, willing to learn and develop.

  10. What are your aspirations for your 1World Mentee?

    Helping identify what is going to be the best next step and potential development /career path

  11. Do you believe there is a glass ceiling for young female professionals? If yes, how can we break it?

    In my experience and observation, initial career steps are comparable between males and females. After a certain level, I have made the personal observation that many senior leadership groups and key positions are dominated by males.
    These are some of the potential approaches that could be taken: strengthening personal networks. Establishing mentorships with females that have broken that ceiling, understanding the environment and actions that allowed them to be successful. Aiming to replicate this environment in as many companies as possible.