Tell us who you are!
Who am I? That is a philosophical question. A great spiritual teacher I once read had a book titled “I am That”, which ultimately would be the best answer to the question, but it would take too many pages to explain, which I could not do even if I wanted. I can tell you the objective part of it. I am Brazilian/Italian, Born in Italy, raised in Brazil. Studied Business in Brazil at the Universidade de Sao Paulo, the International business at the Rotterdam School of management (Holland). I am 35 years old, in love with life and business.
Tell us more about your career steps and other projects you were part of!
I´ve done a lot of things in my life. Before the start of my career I was selling some things online, thru websites like ebay. It started as a hobby, developed into a small un official business and then, as I got a job in Marketing at L´Oreal Spain, I maintained it as a hobby again., I would buy products in Europe and US that wore hard to find, or wore much more expensive in my home country (Brazil) and used the sales of it to visit my parents more often, always paying my trip with this side business. I was working in marketing in L´Oreal from 2007 to 2011. First as a Product manager in Spain, then as a in Product development at the Brazilian office. To be frank, I was never a fan of my job, of having to go the office, of not been able to apply all the ideas I had in my head. It was only in 2011 that I learned of a different way of leaving, and that is when the second part of my career began. The best part I think.it was in 2011 that I quite L´Oreal and set up a small business selling goods online. Till that date, I was convinced that opening a business was something hard. Now, I know better. The business I started in 2011 has permitted me not only to make more income then when working for others, but to have more passion for what I do, to travel more, spend more time with friends and develop myself.
What does “Social Capital” mean to you?
I think it is important to surround yourself by people that teach you and inspire you to be a better human. If you play Chess for example, wouldnt it be more likely you would become a great player, if your best friend is a great player? and you will often play and discuss the game together?
What makes you successful in life/current job?
Read. Discuss. Read. Discuss. Up to 2011, I have learned mostly from the usual sources, university, friend and family. I had in my mind a though that self help books wore well, not a good thing. There is great stigma about self help books. In 2011, I read a book that changed my perspective about this types of book, and since then, they have been one of my greatest tools to improve myself, my business and my relationship with people and life. We often learn important things like driving, swimming, grammar from others, why then don´t we want to learn some much more important things like entrepreneurship, relationships, health, etc from others too? Books are a great form of getting that.
What is/has been your biggest achievement professionally and personally?
Professionally, I have been able to create a Business that not only gives me a good quality of life, it allows me to work from wherever I want and it gives me enough time to work on myself, my greatest passion of all. By working on myself, I have reached my greatest personal achievement, which is in reality an ongoing project. My achievement, is to be each day, a better version of myself.
What skills, experiences or incidences helped you to get you to where you are today? What hindered?
I´m good reader. Luckily, my dad was a teacher, and he though me a great deal in how to understand things. When reading a book, reading is just not enough, you need to understand it, understand the author and its motivations. Understand how to apply, or not apply the learned principles in your life. I cannot point out anything that hindered as I believe that the Obstacle is the way, Obstacles are the fire needed for creativity, they don’t hinder you, they help you realize the potential in the form of a solution.
What are your aspirations as a 1World Mentor for the 1World Social Capital Program?
I believe there is a hidden potential in humanity, that developing business and oneself should go together. More people with the ability to unlock their unique potential will help us transform this world for the better. Starting by transforming our way of thinking.
What can you offer your 1World Mentee?
If you would like advice on big corporation career I will be of little help to you. Although I did good in my career by some accounts, working for others is not something that inspire me, and not something I am particularly good at. If your aim is to become an entrepreneur, especially an entrepreneur that also lives a great personal life, I have a few tips on that.I have successfully helped so far 7 people to establish their own business. I can teach you and guide you thru the principles needed to find an idea to start a business, test your assumptions to see if the idea is good enough, then started with the lowest amount of capital possible. This methodology which derives from something called Lean methodology, is the basis of what I do and am best at.
If you would like to start a business, but don’t know how to find ideas, test them and then start a business with low investments online, that is what I can help you with the most. If the business is not online, I can help you too. But to date, I have seen little opportunities in the offline world that can match opportunities in the online world, comparing probability of success, size of success and amount of capital needed to start it.
Don´t get me wrong, nothing in this approach is easy. It might not be as hard as you think, and i think most MOTIVATED people can do it, but it will require a lot of study, A LOT, to get there.
What does your ideal 1World Mentee look like?
Having met hundreds of entrepreneurs, and helped a few become entrepreneurs I have noted a few characteristics that are necessary to successfully pursue this path.
- Possibility to give dedicated, concentrated time to your project. Its a strange first characteristic I know, but when you start a business at your own home, often those around you wont respect your time. As you are still at home, they will think you are not working. If you don’t think you can ensure some dedicated quality time to work, then success will be very hard for you. You will need time, at least 20 hours a week. But if you are going into this, with a limit amount of hours in mind, be careful. Before a business is successful, it usually requires a ton of effort.
- Do you need money? Not really. There are many businesses that can be started with ZERO investment, and some with very low investment. However, some ideas you have might require some investment, it really depends on what you choose.
- Cautious but optimistic. This is important. If you don´t believe things can go well, they have less likelihood of going well. Optimism is important for entrepreneurship but I added Cautious, as you cannot be too optimistic, you do have to be careful, take risks, but planned and studied risk.
- Self-motivated. I usually find that when working for yourself, its easier to get motivated, as everything you do, everything you do right will get back to you. But often some are not able to work on their own. As a society we have been too costumed of everyone holding our hands, so if you need too much hand holding, it will be hard to become an entrepreneur.
- Not needing immediate results. A Business can often work quickly, but as often it can take more time. Depending on what you choose, your dedication and also luck, your efforts will take more or less time to succeed. And, be prepared also to not succeed. The day I quit my job was when I read this phrase “Ever tried, ever failed? No matter, try again, fail again, fail better”. I understood then that entrepreneurship was not about success, it was about failing enough times, that success is unavoidable.
What are your aspirations for your 1World Mentee?
I would love that in 6 months to a year, you have a business that you can live from, and grow from. That you can do that in a healthy and happy way, while affecting positively those around you
Do you believe there is a glass ceiling for young female professionals? If yes, how can we break it?
I am not a women, so my views and opinion come from what I have seen and experienced been a men. Truthfully I believe some of the theory that women are in disadvantage at work, is wrong. For example, when I worked in L´Oreal 5 years ago 11 of the 12 international board seats wore held by men. Does that indicate that there is a glass ceiling? I don’t think so, because those people wore all age 50 and above, how many women wore studying business and entering the work market at the time?By believing that you are in a disadvantage, you put yourself in a disadvantage. If you believe there is a problem, answer the problem by becoming the best version of yourself. When you see unfairness at work, been to female, homosexual, color, race, religion, anything, say it!! help each other. Work with impeccable ethic. “Be the change you want to see in the world”. Stop expecting justice from the world, it won’t give it to you. Instead, lead by example. Live the life the way you think it should be lived, inspire others, and things will work out for you.